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“I don't coach effort. I coach decisions.”
Most athletes work hard. They follow their plans, hit their sessions, log their kilometres. And still they plateau — not because they lack commitment, but because they are missing the layer that converts consistent training into race-day performance.
That layer is data interpretation: reading the pattern in your Garmin Training Status trend, understanding why your threshold pace improved in week 8 but your race-day pacing fell apart in km 32, knowing when to push through and when to protect.
I have spent 15 years developing the ability to read that pattern — first as an Exercise Physiology researcher, then as a coach. CoachUpFit is where that expertise operates at scale: a small, invitation-only roster of serious athletes who want their training decisions made from actual physiological data, not generic programmes.
Garmin and Strava give you data. What they cannot give you is interpretation — why your Body Battery has been low for 10 days when your load looks fine, what the aerobic decoupling number on your last long run actually means for your race strategy, whether a Training Status of 'Unproductive' is alarming or expected in your current phase. That interpretation is what coaching delivers.
Most self-coached athletes spend 60–70% of their training at a medium-hard intensity that is too hard to be aerobic development and too easy to be quality work. The grey zone produces fatigue without the specific adaptation needed for faster races. My first intervention with most athletes is enforcing genuine Zone 2 on easy days and protecting the two quality sessions per week that actually move the needle.
The athletes I coach who improve most are not the ones who train hardest — they are the ones who train most consistently, week after week, across 16-week builds. Consistency requires managing acute:chronic load ratio, protecting recovery, and knowing when a hard session should be converted to an easy one. That decision is made weekly, based on your data.
An in-person coach sees you two or three times per week and observes effort and movement. I see every session you complete in your Garmin history: heart rate curves, Training Load trends, Body Battery recovery, HRV status — a longitudinal physiological picture that builds decision-making precision impossible with sporadic in-person observation alone.
CoachUpFit coaching is invitation-only and maintains a deliberately small roster. I work with serious endurance athletes who have a specific race goal, a consistent training history, and a Garmin device to power the data feedback loop. Typical athletes I coach:
I review the past 90 days of your Garmin Connect history to establish your actual threshold pace, HRV baseline, typical weekly load, and intensity distribution. This almost always reveals the primary training error — usually incorrect zone calibration or grey-zone intensity on easy days.
Training intensity is corrected to true polarized distribution. Easy days are genuinely easy (Garmin HR ceiling alerts set at 75–78% max HR). Two quality sessions per week are protected. Training Load rises progressively with ACWR kept below 1.35.
Threshold tempo runs build from 20 to 40 minutes of continuous work. Marathon-pace long runs introduce race-specific stimulus. Training Status trend shifts toward 'Productive'. Threshold pace typically improves 8–15 seconds per km over this block.
Volume reduces 40–50% while frequency is maintained. Body Battery targets 60+ on race morning. Garmin race-day protocol set with pace alerts at goal pace ±4 seconds per km. Post-race data review identifies execution patterns for the next cycle.
42 in-depth articles on Garmin data, training methodology, race preparation, and sports science — all written from direct coaching experience.
I review every application personally. If your training history and goals align with what coaching delivers, I will accept your invitation within 48 hours. If there is a better option for your current stage, I will tell you honestly.
Elite €149/mo · Premium €249/mo · Limited spots